About | Full Tank Creative: Credit Union Marketing

SUCCESS IS IN OUR DNA

Full Tank Creative is a product of

&

Fusion Auto Finance and GrooveCar offer a suite of products and services that empower credit unions to close more loans while enhancing the member experience. We are fully committed to the success of our partners.

350+

Partners

8.9M+

Members Served

Revving up results.

Here’s what our credit union partners have to say about the success and impact we've created together.

"Before signing with Full Tank Creative in July 2022 and launching in September 2022, we did not have a dedicated marketing team. With limited staff and budget, we struggled to gain recognition and outreach to our SEGs. However, since collaborating with Eric and the Full Tank team, we have been able to stay relevant with our membership and their financial needs. Our monthly emails, expertly crafted by Full Tank, help us showcase our products and services. PWC ECU has seen growth in membership and loans since the start of our partnership. Our team looks forward to our bi-weekly marketing meetings, as these sessions spark new ideas and strategies. With Full Tank handling the creation and execution of our campaigns, our marketing has become more cohesive and impactful. The quarterly analytic reviews consistently reaffirm that choosing to work with Full Tank Creative was the right decision for PWC ECU."

Becky Brown, COO PWC Employees CU ($71.7 Million)

"After years of struggling to do our own marketing in-house, we decided to give outsourcing a chance. We are a small credit union and do not have a large marketing budget. We partnered with Full Tank Creative this past year and they have exceeded my expectations! Their team is knowledgeable and professional, providing exceptional service throughout our partnership. They took the time to understand our credit union’s unique needs and have tailored their approach to meet them. Not only did they help us engage our membership base, but they also provided full transparency in their approach to help our credit union. I would highly recommend Full Tank Creative to any credit union that’s ready to improve their marketing efforts and see incremental growth!"

Jeana Rodivich, CEO CUSA FCU ($38.7 Million)

"We are thrilled with the success of our 'Savings Superheroes' campaign! Partnering with Full Tank Creative to launch our 'Super Star Saver' youth accounts led to a 400% increase in account openings and significantly boosted engagement with our members. The campaign's open-ended immersive approach effectively captured the interest of parents and their children. Our staff were equally excited, going so far as to create superhero masks, custom buttons and in-branch activities. This campaign has empowered our young members with financial literacy and established a strong foundation for their financial futures. The 'Savings Superheroes' campaign has set a new standard for our marketing efforts, showcasing our commitment to innovative financial education. Full Tank Creative has been an invaluable partner, and we look forward to more successful collaborations."

Nichole Sayers, CEO Pennstar FCU ($53.8 Million)

“Our partnership with Full Tank Creative has been a game-changer for Garden State FCU. From day one, their team has been both attentive and deeply collaborative, ensuring our vision was understood and brought to life with creativity and precision. Their clear and consistent communication gives us peace of mind, knowing that every detail—concept, messaging, design, and strategy—is expertly managed. They even coordinate with our other vendors, like our webmaster and printer, saving us so much time. Thanks to their efforts, member engagement has reached new heights. We truly value the strong relationship we’ve built with Full Tank Creative and look forward to even more success together.”

Kathleen Ladd, CMO Garden State FCU ($41.2 Million)

"Partnering with Full Tank Creative to handle our marketing needs has been a positive experience. From the very beginning, it was clear that they had a deep understanding of our goals and were committed to helping us achieve them. They were able to quickly identify areas where we could improve our marketing strategy and implement solutions that drove significant growth. Their creativity and innovation were also evident in the campaigns they designed for us, which were not only effective but also visually stunning and engaging. I would highly recommend Full Tank Creative to any credit union looking to grow and improve their marketing efforts."

James Kemp, CEO Saint Vincent FCU ($18 Million)

Full Tank Creative has played a pivotal role in elevating our brand, allowing us to connect with our members more effectively through targeted marketing and strategic branding. Their efforts have increased engagement and strengthened our presence in a competitive financial landscape. Their collaborative approach and attention to detail have enhanced the member experience in ways we hadn’t anticipated. From executing tailored marketing campaigns to managing creative projects like our debit card redesign, their team consistently delivers exceptional results. We are proud to call Full Tank Creative a trusted partner, and we look forward to continuing our successful collaboration.

Jaime Herrera, CEO ABE FCU ($110.1 Million)